Meet our charity partner – Orchid (Fighting Male Cancer)
We are very pleased and proud to announce a new charity partnership with the male cancer charity Orchid. During the year we will be doing our very best to support this outstanding charity but are beginning our involvement with an innovative campaign that will see all Bluebeards Revenge packaging feature potentially life saving advice for men on the insides of the cartons.
Up to now this has just been unused space which will be pressed into service with a view to educating men on how to check for and deal with male cancers. Significantly this campaign will be headed up by Phil “The Raging Ball” Vickery of England rugby fame!
The exciting partnership will also look to raise vital funds to help Orchid fight the three uniquely male cancers – prostate, penile and testicular cancer.
Every year over 37,400 men will be diagnosed with a male cancer in the UK. Orchid is the UK’s leading charity specialising in these three male specific cancers – testicular, prostate and penile. Established in 1996 by a young testicular cancer patient and the oncologist who saved his life, Professor Tim Oliver, Orchid works to improve the lives of people affected by male cancers in 3 ways: a range of support services, educational campaigns and raising awareness and through funding a pioneering research programme.
Orchid is a small dynamic charity that “punches well above our weight”. In the last two years we have increased our income, awareness campaigns, profile and educational programmes. Today we support more people than ever before. But with cases of male cancer on the increase, we need to do even more to support men and their families – both today and well into the future.