Fowey Community College’s Year 11 boys were treated to a lesson on how to achieve the perfect shave with the team from Devon-based men’s grooming brand The Bluebeards Revenge this week.
The Bluebeards Revenge product team pulled out all the stops for the Charm School lesson demo, accompanied by Lostwithiel-based barber, Dean Wheeler from The Barber Shop, whose expertise has secured him the role of Bluebeards’ partner in promoting a clean shave.
Nick Gibbens, Bluebeards’ marketing director, planned the 100-minute lesson with advice from the school’s Head of Mathematics and Charm School teacher, Samantha Munro, and delivered an information-packed session with activities for the 30 boys and a Q&A session. The boys received samples of products to try at home and a Bluebeards Shaving Tips manual.
For those who think shaving is easy, think again. Dean explained that shaving rash and ingrown hairs in later life can be avoided if boys learn to shave correctly from a young age. It’s all down to shaving on warm, damp skin with open pores and following the direction of the hair growth.
Research conducted by Mintel in September 2011 reveals that the market for men’s skincare is growing rapidly in Europe. Sixty-five per cent of European men questioned in its poll said appearance is important and 48 per cent said they want to look groomed. Only 15 per cent felt that it’s not manly to use skincare products. It also shows that the UK is the European market-leader in new product development.
“Shaving is one of those things which every man does, but not always correctly,” says Nick. “If you look around in everyday life, you will see numerous cases of shaving rash, which could all have been avoided by shaving correctly in the direction of the hair and using products which help alleviate the problem.”
Samantha Munro said: “The Charm School course has been really enjoyable for both teachers and students, and, more importantly, it has really developed the boys’ confidence. A huge thank you to Nick and Dean for pulling out all the stops for us with an entertaining and informative lesson.”
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge is a premium range of quality shaving and men’s skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash. More information can be found at www.bluebeards-revenge.co.uk.
Contact Dean Wheeler, The Barber Shop
Address: 8c Monmouth Lane, Lostwithiel, Cornwall, PL22 0EL
Tel: 07828 860080