Smooth shaving & tough tackling for London Wasps
London Wasps star alongside supermodel Katie Green in grooming brand’s ‘Train Hard Shave Easy’ commercial
London Wasps can now add the title of the UK’s best-groomed rugby team to its growing list of achievements after starring in a shaving commercial for leading men’s grooming brand The Bluebeards Revenge.
Supermodel Katie Green holding a tub of The Blueebards Revenge - Photo by www.ejpj.co.uk
The former European champions play the lead role in a ‘Train Hard Shave Easy’ advert for the eye-catching brand.
The stylish commercial sees Wasps players Charlie Davies, Simon McIntyre and Mitch Tamiau put through their paces by a demanding fitness coach, played by British supermodel Katie Green.
It ends with the gorgeous Katie giving Charlie a very close shave using the brand’s luxury shaving products.
Katie, a former face of top lingerie brands Wonder Bra and Ultimo, said: ”It was an honour to star in The Bluebeards Revenge/London Wasps commercial. Not only do I think it’s the manliest grooming range on the planet, I’ve felt the amazing results and it gets my approval!”
Mitch Tamiau likes to train hard and shave easy - Photo by www.ejpj.co.uk
Justin Bullock, PR and Marketing Manager for The Bluebeards Revenge, expressed his delight with the finished article.
He said: “The Bluebeards Revenge search high and low to find the toughest athletes to star in our ‘Train Hard, Shave Easy’ commercials. London Wasps were ideally suited with their team of ultimately macho professionals that train to the limit of human strength and endurance.
“Rugby is not only regarded as a tough and ultimately macho sport, but it’s also one of the most respected worldwide. A sport where men will be men and there is no room for rolling on the ground after tripping on your shoe laces. It fits absolutely perfectly with The Bluebeards Revenge brand.
“Katie, as the ultimate coach, was stunning as usual and she shows that real beauty is not about being a size zero.”
Charlie Davies, Wasps scrum half, added: “It was great getting put through our paces by Katie and the Bluebeards, and a close shave after a hard days training had me looking sharp on and off the pitch.”
Wasps scrum half Charlie Davies enjoys a close shave - Photo by Elizabeth Wainwright
London Wasps will face Newcastle Falcons in the last game of the Aviva Premiership, the eagerly anticipated match is sure to be a must see game with everyone at The Bluebeards Revenge cheering the boys on.
“We’re encouraging everyone to do what they can to be at one of the biggest games in history for London Wasps!” said Justin.
The game on May 5th against Newcastle kicks off at 14.00. To secure your place call 0844 225 2990.
You can watch the Bluebeards Revenge/London Wasps commercial at http://youtu.be/nYOaLiWigL8
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For more information on The Bluebeards Revenge™ or for imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk.
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge™, which uses totally recyclable packaging, is a paraben free range of quality grooming products designed to combat tough stubble.
The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin. As well as slowing down beard re-growth, Decelerine™ relieves and soothes the effects of shaving, helping to combat common shaving problems like razor burn, razor rash and bumps.
More information about the brand can be found at www.bluebeards-revenge.co.uk
WATCH THE COMMERCIAL HERE
The Bluebeards Revenge takes the ‘Sting’ out of the London Wasps
Leading men’s grooming brand signs deal to become ‘official partner’ to London Wasps
Leading men’s grooming brand The Bluebeards Revenge™ is delighted to announce that it has signed an agreement to become an ‘official partner’ of the London Wasps for the 2011/12 season.
The London Wasps have won the prestigious Heineken Cup twice
The deal will see The Bluebeards Revenge™ produce one of their infamous ‘Train Hard, Shave Easy’ TV commercials featuring the London Wasps players as well as creating marketing collateral around the club for use in magazines, newspapers and online media.
“The Bluebeards Revenge™ is absolutely delighted to become ‘official partners’ to the London Wasps,” said Justin Bullock, PR and Marketing Manager for The Bluebeards Revenge™.
“The Wasps are a fabulous team with a great tradition of playing some of the most exciting rugby in Europe. They are regarded as one of world’s most iconic club rugby sides and we look forward to working with them on a number of exciting projects.”
Justin added: “We’ve invested a lot of time and effort looking for and researching the right sponsorship opportunity and we know that rugby, the fastest-growing participation sport in England, fits absolutely with The Bluebeards Revenge™ brand.
“It appeals to many of our customers, partners and retailers we work with, so this sponsorship will give us exciting opportunities to connect with them and deliver significant business benefit.”
Serena Sharman, Sponsorship Executive at London Wasps, said: “We are delighted to have The Bluebeards Revenge as an ‘official partner’ for the 2011/12 season.
“The Bluebeards Revenge™ is a quality range of men’s grooming products so their brand fits in perfectly with the London Wasps and the players love the products.”
The London Wasps have won the English championship on six separate occasions, with their last success coming in the 2007/08 season, and the coveted European Rugby Cup (Heineken Cup) twice. This season the club will compete in the Aviva Premiership, the LV= Cup and the Amlin European Challenge Cup.
The club is known around the world for producing some of rugby’s finest talent and have five players in the current England Elite Playing Squad (Riki Flutey, Tim Payne, Joe Simpson, Steve Thompson and Joe Worsley). Notable former players include Lawrence Dallaglio, Rob Andrew, Matt Dawson, Josh Lewsey and Phil Vickery.
“The Bluebeards Revenge™ is all about a really great shave with a scientifically proven, stubble reducing ingredient,” explained Justin. “But we also stand for the less than conventional approach to life, cocking a snoot at the nanny state and the madness that is the bureaucratic balls ache of endless red tape and over the top health and safety clap trap.”
However, The Bluebeards Revenge™ is keen to point out that its “manly” shaving range has not been designed for the bum fluff brigade and suggests those partial to a spot of the facial fuzz should opt instead for a tin of cheap and fluffy supermarket foam.
The Bluebeards Revenge™ is available to buy from Bentalls Department Store in Kingston, Menkind stores nationwide, Jacks of London, The Garden Pharmacy in Covent Garden and online from the likes of Amazon.co.uk, Lookmantastic and The Shaving Shack.
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For more information on The Bluebeards Revenge™ or for imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk.
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge™, which uses totally recyclable packaging, is suitable for vegetarians, and is Paraben Free. A donation from every tub goes directly to the UK’s two most important charities supporting injured fire fighters.
The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
As well as slowing down beard re-growth, Decelerine™ relieves and soothes the effects of shaving, helping to combat common shaving problems like razor burn, razor rash and bumps.
More information about the brand can be found at www.bluebeards-revenge.co.uk.
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