Bluebeards ‘Scimitar’ named world’s best razor by About.com readers
The Bluebeards Revenge 'Scimitar' Double Edge Razor
The Bluebeards Revenge “Scimitar” Double Edge Razor has been named the winner in the About.com 2012 Readers’ Choice Award for best wet shaving razor.
The iconic razor beat off competition from Gillette’s Fusion ProGlide and the Wilkinson Sword Hydro 5 to scoop the coveted first prize.
Nick Gibbens, The Bluebeards Revenge’s PR and Marketing Manager, said: “We are truly honoured to win such a prestigious award. To beat the world’s biggest two shaving brands is a massive achievement and something we are extremely proud of.
The 'Scimitar' is laser etched with The Bluebeards Revenge logo
“It’s also nice to see that people voted for a traditional single bladed safety razor over a multi-bladed cartridge system. Hopefully this shows that times are changing and men are turning their backs on expensive cartridge razors and investing in a shaving solution that provides a much closer shave and is cheaper in the long run.
“I would like to thank everyone who voted for us.”
The ‘Scimitar’ is a totally stunning, bespoke, German engineered double edged razor. It’s designed to cut through the manliest of stubble.
Meanwhile, The Bluebeards Revenge’s beard reducing shaving cream took second place in the best shaving cream category.
The Readers' Choice Awards honour the world’s best products
Now in its fifth year, the Readers’ Choice Awards honour the world’s best products, features and services across more than a dozen categories, ranging from technology to hobbies to parenting and men’s grooming, as selected by its readers.
In January, the site’s readers were asked to nominate their favourite shaving cream brands and aftershave products. After a nomination period that saw a flurry of activity, three finalists were chosen in each category. From February 18 through March 21, 2012, readers cast tens of thousands of votes every day via the About.com website.
Shaving still top men’s grooming concern
Nearly half of men (45%) said their biggest grooming concern is knowing how to shave properly, closely followed by knowing how to style their hair, according to new research conducted by QVC.
The survey also found that men spend an average of 18 minutes a day on personal grooming. This equates to just under 3 days a year and a massive 5,105 hours over a lifetime.
More than half (54%) of British men admitted that their partners were the main reason they made an effort with their appearance, because they felt pressure to keep up with them in the grooming stakes.
However, only 28% said they compete with male friends about who takes better care of their appearance.
Some 38% said they are unsure how to take care of their appearance properly and 56% said they would be too embarrassed to ask an expert for tips.
45% of men claim their biggest concern was not knowing how to shave properly
Welsh men were most conscious of looking good for their ladies with 71% saying they make an effort for their other halves. Men from the West Midlands spend the least time on their appearance – less than ten minutes a day on average.
Men from the East Midlands are most self-conscious when it comes to grooming with 67% saying they would be too embarrassed to ask for grooming tips.
David Beckham was voted as the person most men aspire to look like with 23% of the vote. He was followed by actors Daniel Craig and Colin Firth, who received 12% each. Hugh Grant, Jude Law and Will Young also made the top ten.
The Bluebeards Revenge was not surprised by these findings and has vowed to make the man more knowledgeable, we believe a shave should be a treat and not a chore and endeavours to rectify this misdemeanour.
Giving yourself a perfect wet shave may sound like an easy thing to do, but many men find it difficult, despite all the high-tech razors and shaving creams available to them. Many men end up with nicks, cuts, and razor burn.
We like to boil down the best way to get the perfect shave to three ideal steps: Prepare. Shave. Protect.
Traditional Barber Shave
Prepare: take a shower, then wash with a mild face wash or scrub; preferably one for men or for your skin type.
Shave: lather up using a good quality shaving cream such as The Bluebeards Revenge, or another fine shaving cream preferably with a brush. A good quality razor with good sharp blade, whether a safety razor or cartridge razor, is ideal to shave with. Shave first in the direction of hair growth, then across, then against.
Protect: rinse all the remaining cream off the face, then rinse with cold water, closing the pores. Then apply a good quality post-shave balm, skin food, or toner to refresh and hydrate the skin. Next apply a thin coat of talcum powder to the shirt line area.
Following these steps should help you have a comfortable shave that will keep you looking smooth.
Calling all grooming retailers – Men want ‘masculine looking’ products
A study out this week has suggested that men’s grooming has moved away from the ‘metrosexual’ tag and become much wider accepted in the male community.
And according to the comprehensive study, brands and retailers are urged to steer clear of overtly ‘female looking’ brands. This makes “branding, packaging and dedicated retail channels important to future growth”, it suggests.
The Bluebeards Revenge is certainly what you would call a masculine brand
The survey, which was conducted by market research firm SPA Future Thinking, found that men are increasingly looking at the way a grooming product is packaged and are sticking to brands they know and have a positive ‘masculine’ image of.
SPA Future Thinking said the survey shows that the packaging and the image of a product or brand is a key factor in a man’s buying process.
Colour of the product packaging is regarded as highly important, as nine in ten men surveyed said they thought navy blue or black colours meant it was a male product.
The survey also found that men still like traditionally “masculine” or “sporty’ brands” like Adidas, Hugo Boss and The Bluebeards Revenge and will reject brands such as Maybelline, No.7, Max Factor and Dior, as they regard them as ‘too feminine’.
Monthly spend on grooming products has also held up well in the recession, with 60% of men claiming they were spending the same as two years ago, with only 17 per cent saying they spent less.
The SPA Future Thinking report also revealed that a store, concession or in-store department exclusively dedicated to male grooming products, would be of interest to nearly half of men.
Certainly food for thought for retailers looking to capitalise on the growing popularity of male grooming.
You can read the full article at Cosmetics Design News….
Clean-shaven men have better job prospects and have more sex
Reports out this morning are suggesting that the financial crisis is taking its toll on the men’s grooming industry, with the ‘alpha male’ making a comeback.
According to a new study, British men are switching away from the silky smooth look to the bearded and messy look during the economic downturn.
Going for an job interview? Make sure you look smart and professional
Market analysts Kantar Worldpanel say rising prices, as well as the economic slump, is a key factor for this change in male attitudes.
However, for men still wanting too look dapper and clean-shaven but don’t want to pay the earth for some super expensive, designer label concoction more akin to face cream than a shaving preparation for ‘real men’, then there is a solution, and it’s called The Bluebeards Revenge.
And the reason for this is simply, its called Decelerine, a unique ingredient exclusive to our shaving cream and post shave balm that can actually reduce and slowdown beard growth. This means you have to shave less, which in turn means more cash in your pocket.
A study published earlier this year found that well-groomed guys have much better job prospects as well. 90 per cent of HR professionals said being well groomed is more important than a firm handshake when it comes time for a job interview.
American research carried out at the end of 2010 also suggests that men who shave regularly have twice as much sex as those that don’t.
This study found that men who shave at least five times a week are having sex 15.5 times per month, compared to 7.8 times for unshaven men.
So men, abandon the scruffy, unshaven look and quick as it would appear that keeping yourself clean-shaven is the key to a successful career and love life.
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