Tough tackling & smooth shaving for English Premier League giants
It’s a close shave for MK Lightning as they star in Bluebeards shaving commercial
The Milton Keynes Lightning can now add the title of the UK’s best-groomed ice hockey team to its growing list of achievements after starring in a shaving TV commercial for a leading men’s grooming brand.
The English Premier League’s most successful club play the lead role in a ‘Train Hard Shave Easy’ advert for The Bluebeards Revenge.
Still from commercial
The stylish commercial sees a mystery intruder infiltrating a training session, thwarting the Lightning defence and scoring past Alex Mettam. It ends with the mystery blonde giving MK player-coach Nick Poole a very close shave using the brand’s luxury shaving products.
Nick Gibbens, PR and Marketing Manager for The Bluebeards Revenge, expressed his delight with the finished product.
“We’ve invested a lot of time and effort looking for and researching the right sports team to star in our ‘Train Hard Shave Easy’ commercial and the MK Lightning were at the top of this list.
“Ice Hockey is not only a tough and manly sport, its also one of the fastest-growing participation sports in England. It fits absolutely with The Bluebeards Revenge brand.”
MK Lightning’s Nick Poole said the team had enjoyed filming the advert, saying “It was great to get the Bluebeards Revenge team in to film the advert during one of our training sessions – we all had a lot of fun. In fact, the only problem we had was getting Alex Mettam to actually let a shot past and into goal – that took a few takes!
Still from commercial - Mystery blonde gives Nick Poole a close shave with the Bluebeards Revenge
“One of the great things about MK Lightning is the team ethic we have – there are no ‘superstars’ here, everyone was happy to take equal billing and let the products take the starring roles.“
The commercial will initially launch on The Bluebeards Revenge’s popular Youtube channel and then be released onto the TV in 2012.
The Bluebeards Revenge, dubbed the ‘world’s manliest grooming range’, agreed a major one-year contract to become the MK Lightning’s new helmet sponsor and ‘official partner’ in September.
The name and logo of the iconic Bluebeards Revenge brand will now proudly appear on the MK Lightning’s helmets throughout the 2011/12 season.
The Bluebeards Revenge™ is available to buy from Bentalls Department Store in Kingston, Menkind stores nationwide, Jacks of London, The Garden Pharmacy in Covent Garden and online from the likes of Amazon.co.uk, Lookmantastic, Cheap Smells, and The Shaving Shack.
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Still from commercial
For more information on The Bluebeards Revenge™, including samples and imagery, please contact Nick Gibbens on 01752 898191 or nick@bluebeards-revenge.co.uk. For more information on the MK Lightning, please contact Tracey Richardson on mklightning.marketing@gmail.com.
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge™ is a premium range of paraben free male grooming products designed to combat tough stubble and tackle shaving problems like razor burn and rash.
The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
A donation from every tub goes directly to the UK’s two most important charities supporting injured fire fighters. More information about the brand can be found at www.bluebeards-revenge.co.uk
About Milton Keynes Lightning
Milton Keynes Lightning is the most successful ice hockey team in the English Premier League, having won the league title three times and the play-off title four times in their ten year history.
Playing out of the Planet Ice arena in Milton Keynes, the Lightning celebrate their tenth anniversary in the 2011-12 season.
The Lightning’s roster includes a wealth of Team GB experience at U18, U20 and senior levels and is coached by Canadian Nick Poole – one of the most respected coaches in the EPL and an ever-present in the team since their formation.
MK Lightning are proud to carry the Bluebeards Revenge logo on their match helmets for the 2011-12 season.
Britain’s Manliest Cyclist – Now with added Manliness
Richard Carus, voted Britain’s Manliest Cyclist in a national poll, is now looking even more manly with his new Bluebeards Revenge jersey.
Richard, social media expert at Chalk and Ward Advertising, won the ‘Britain’s Manliest Cyclist’ crown back in August 2011, beating of a number of other rugged cyclists from across the UK. The manly man will now be the face of The Bluebeards Revenge in the cycling world and star in an infamous ‘Train Hard, Shave Easy’ commercial. The dedicated cyclist is also putting his body on the line over the next year, taking part in cyclosportives and running the Plymouth 10k run. In doing this we only thought it fair that he needed a Bluebeards Jersey to add to his undoubted manliness.
As ‘Britain’s Manliest Cyclist’, Richard is taking part in the 2012 London to Paris bike ride from April 18th to the 22nd in aid of Rowcroft Hospice. The London to Paris charity cycle is a great experience and the ultimate challenge. Cycling over 5 days, Richard will cover almost 500 Kilometres. A challenge like this is not only about the distance covered but also about group effort, friendship and most importantly spirit.
Looking pretty Manly Richard
“In May next year I will be taking on the challenge of cycling from London to Paris. I am embarking on this manly challenge for two reasons, first and foremost I will be raising money for Rowcroft Hospice, a place that is very dear to my heart and thousands of others but secondly, and of national importance, I will taking my manliness over the channel to remind the French that just because they got lucky and reached the final of the Rugby World Cup they still cannot compete on the manliness front. This is, I believe, a critical mission that is the very essence of being ‘Britain’s Manliest Cyclist’ and one that I deem to be my duty.
I ask that the whole of Britain supports me in my quest to put the French firmly back in their place by donating to my campaign fund. I thank you.”
You can sponsor Richard by visiting www.virginmoneygiving.com/richardcarus and also follow his training regime and up to date news on his dedicated facebook page.
Plymouth student produces Bluebeards Revenge ‘extreme’ TV commercial
A talented student from Plymouth University has directed and produced a TV style commercial for The Bluebeards Revenge.
Simon Maurer filmed the excellent video as part of a University project, where he had to work with a commercial partner to produce an eye-catching advert that would be suitable for the TV.
His video forms part of our ‘Train Hard Shave Easy’ online advertising campaign, and features two young actors, one who takes part in extreme sports like rock climbing and mountain-boarding, and another who has a shave with The Bluebeards Revenge.
Marketing manager for The Bluebeards Revenge, Nick Gibbens, praised Simon’s efforts.
Still from TV commercial
”Bluebeards TV is our platform for free speech and we are delighted to use it to showcase up and coming film producers like Simon,” he said.
“Simon’s finished video fully embraces what our brand is all about, manly, extreme, different, ballsy but above all, funny and light-hearted.”
Still from TV commercial
Simon, who studies Media Arts at Plymouth University, said he was pleased with the finished product, adding that he had enjoyed the experience.
“I really enjoyed producing an advert for The Bluebeards Revenge. It was a nice experience for me and of course I have learned a lot. I like the fact that BBR is extreme and different than the normal shaving brands,” he explained.
Simon (l) prepares one of his actors for the shaving scene
”Of course as a student I am not a professional, nevertheless it was a nice experience to work with a professional company. I think the finish advert fits with the brand, even if it could be nicer visually, but I think the message is strong. So to all the Real Man out there: Go for Bluebeards Revenge: You will not regret it!!”
Simon’s creative video takes inspiration from our professionally executed ‘Train Hard Shave Easy’ boxing themed commercial (produced by Mark Hatton).
The tongue in-cheek film short shows Sacha finishing a training session in the boxing ring, where two bikini-clad beauties try to distract him from a post-training shave. The black-and- white ad ends with an unexpected twist, which you can see for yourself at: http://youtu.be/0bLlslwWPxg.
Calling all up and coming film producers
Could you create a spoof TV advert, news item, piece of artwork or perhaps an “Infomercial” and load it up to Bluebeards TV?
There are no real rules – be as creative and insubordinate as you like. All we ask is that you incorporate The Bluebeards Revenge concept, logo and “couldn’t give a flying fig” and “cobblers to the lot of you meddling sonsabitches!” approach to life.
Still from TV commercial
We simply demand that your submissions are as crazy as you dare just as long as no real animals are hurt in the making of your piece.
If you would like more information on submitting a video to Bluebeards TV, email nick@bluebeards-revenge.co.uk. We would also like to talk to Universities and media colleges who would be interested in partnering with The Bluebeards Revenge in 2011/12.
Britain’s manliest man’s debut TV commercial & photoshoot
The recent debate over the Sky Sports scandal throws up the question, what does it mean to be masculine in today’s society? With the swift resolution of the media issue in question it would appear that, thankfully, outdated prejudices are out, and inclusive personalities are in. But, attitudes aside, what should a manly man look like?
Step forward, Sacha Harding.
Sacha, 27, recently was awarded the title of ‘Britain’s Manliest Man’ after over 250,000 people voted that his boxer’s jawline, and 6’3” toned torso was the perfect masculine physique. Which is useful, as Sacha needs every ounce of strength for his day job of professional rugby player, where he plays for Bedford Blues Rugby Club.
Sacha’s journey to becoming ‘Britain’s Manliest Man’ is unusual, to say the least.
This face, termed ‘Bradiel Buthney’, combines the hair of George Clooney, the nose of Brad Pitt, the eyes of Gerard Butler, the chin of Jason Statham, and the body of Daniel Craig.
Sacha Harding shaving with The Bluebeards Revenge. Photo by Mark Hatton
The shaving cream asked for any men who resembled this character to email their photo in, with the top eight being chosen and voted for by the public. Over one million votes were cast, with Sacha coming out on top, crowning him ‘Britain’s Manliest Man’, and making him the face of The Bluebeards Revenge.
Sacha Harding shows off his muscles. Photo by Mark Hatton
This week, Sacha’s debut photoshoot took place in a boxing gym, and the first-look pics reveal that he is the rightful winner of the title of ‘Britain’s Manliest Man’.
The ladies can't resist the smell of The Bluebeards Revenge. Photo by Mark Hatton
More pics of Sacha’s debut photoshoot are available on our Flickr page.
Photography by Mark Hatton and video produced by Glenn Thyer.
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