Hard Hitting & smooth shaving for MMA champion
Rus ‘Rage’ Smith stars in Bluebeards Revenge TV commercial
The G4MMA fight management team can now add they have the best groomed fighters to their reputable achievements after having Rus ‘Rage’ Smith star in a shaving TV commercial for a leading men’s grooming brand.
G4MMA Fighters, one of the UK’s top Mixed Martial Arts fighting agencies, has teamed up with The Bluebeards Revenge to play the lead role in one of the brand’s notorious ‘Train Hard, Shave Easy’ TV commercials.
Rus likes to train hard, and shave easy
Produced by AdeliaTV, this stylish commercial sees Rus preparing for his next big match against an opponent unknown.
Justin Bullock, PR and Marketing Manager for The Bluebeards Revenge, expressed his delight with the finished article.
“The Bluebeards Revenge has invested a lot of time and effort looking for and researching the right sports to star in our ‘Train Hard, Shave Easy’ commercials, and when we found G4MMA fighters and their roster of talented individuals we knew they were a perfect match.”
“MMA is not only regarded as a tough and ultimately macho sport, but its also one of the fastest growing in the UK. It fits absolutely perfect with The Bluebeards Revenge brand.”
Before Rus emerged on the MMA scene, he represented Welsh national rugby, captaining tours to Australia and New Zealand for the U19’s. He signed a semi professional contract at 18 but unfortunately two serious knee injuries at a crucial time destroyed his dreams of representing his country at senior level.
Rus is the current Valley of Kings Welterweight Champion
“While recovering I had a lot of aggression that was not being released, I took up boxing, judo and other forms of mixed martial arts to get my focus back. Within 2 months I had my first fight which lasted 45 seconds when I TKO’ed my opponent.”
“I’ve now been fighting for 4 years. My life has completely changed and I live for the personal battle I go through on a daily basis, to try and improve all my areas of my fighting ability.”
The commercial will initially launch on The Bluebeards Revenge’s popular Youtube channel and then be released onto the TV in early 2012.
The Bluebeards Revenge, dubbed the ‘world’s manliest grooming range’ agreed a major one-year deal with G4MMA fighters earlier this year.
The agreement will see the leading grooming brand become ‘official partners’ to G4MMA fighters.
The Bluebeards Revenge shirt, caps and banner will also be present at Rus’ fights throughout 2012.
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For more information on The Bluebeards Revenge™, including samples and imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk.
Notes to Editors
The Bluebeards Revenge™ is a premium range of paraben free male grooming products designed to combat tough stubble and tackle shaving problems like razor burn and rash.
The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
A donation from every tub goes directly to the UK’s two most important charities supporting injured fire fighters. More information about the brand can be found at www.bluebeards-revenge.co.uk
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