46-year-old wins competition launched to encourage men to self-check for cancer during their daily grooming routine
A North East father of three is set to rival the likes of Gerard Butler, Daniel Craig and David Beckham in the fashion and style stakes after being crowned Britain’s Best Groomed Man.
Les Langley, a 46-year-old bar owner from Darlington, beat off competition from thousands of other guys to make the final 30. He then defeated his rivals in a public vote to land the coveted title and a lucrative one-year modelling contract to become the face of The Bluebeards Revenge grooming brand and an ambassador to male cancer charity Orchid.
The competition was organised by The Bluebeards Revenge in conjunction with Orchid as part of a national campaign to encourage men to self-check for signs of cancer as part of their daily grooming routine.
Les, the oldest man in the competition, said his past experiences with cancer were his inspiration for entering.
“I entered the competition as I had lost my first wife to cancer and I couldn’t cope with the thought of myself having cancer and my children possibly been left without any parents,” he explained. “After my first wife died in January 2004 I became more aware that self-checking was vital. It is important for men as well as women to check themselves and make it part of their daily routine.
“I now have an amazing opportunity to promote self-checking and hopefully save a few lives along the way. I really want to do my bit to raise the awareness of male cancers.”
Nick Gibbens, PR and Marketing Manager, added: “Our search for Britain’s Best Groomed Man is finally complete and Les is a very deserving winner of the title. Les is not your typical winner; he’s not a 6 foot 3, 21-year-old model who spends the whole day looking in the mirror. He’s a very humble but stylish 46-year-old father of three who not only likes to look his best, but also enjoys a beer and a steak at the weekend. His victory proves that age is no barrier to looking well groomed and dapper.”
Les will now star in a national advertising campaign for The Bluebeards Revenge – under the tagline “Separating the men from the boys”. His first assignment was a recent photo-shoot at the luxury five-star Radisson Blu Edwardian Hotel in central Manchester.
The competition was launched after a recent survey commissioned by Orchid and The Bluebeards Revenge revealed that whilst men are spending more time in the bathroom and the ‘grooming gender gap’ is narrowing, they are still failing to self-check for cancer unlike their female counterparts who benefit from major health campaigns.
Rebecca Porta, Chief Executive of Orchid, said: “Regular grooming not only makes you look and feel more confident, it gives you an opportunity to take an active interest in your physical wellbeing. The bathroom is the prime place for men to check for signs of male cancer.
“Our research shows that three quarters of UK men recognise that a lump in the testes could be a sign of testicular cancer – but 25% still never check their testes. Checking testes takes less than five minutes and is a vital first step in the battle against testicular cancer. If caught early enough there is a 98% chance of survival.”
Neil Ovenell, from Nottingham, took second spot, with Coventry’s Sourab Khajuria third.
Les is available for interview on request.
For more information, please contact: Nick Gibbens (The Bluebeards Revenge): Tel 01752 898191: Emailnick@bluebeards-revenge.co.uk
Notes to Editors
Orchid is the UK’s only registered charity focused exclusively on male-specific cancers. Orchid exists to save men’s lives from testicular, prostate, and penile cancers through pioneering research, the provision of specialist information and support, campaigns and raising awareness. More information can be found at www.orchid-cancer.org.uk.
About The Bluebeards Revenge
The Bluebeards Revenge is a premium range of quality shaving and men’s skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash. More information can be found at www.bluebeards-revenge.co.uk
MEN – Think Inside The Box
The Bluebeards Revenge have joined forces with charity Orchid to launch an innovative on-pack campaign to educate men on the three uniquely male cancers – and it has the backing of 2003 Rugby World Cup winner Phil “The Raging Bull” Vickery.
The grooming brand’s eye-catching packaging features potentially lifesaving advice for men on the inside of all its cartons, encouraging men to be aware of the early signs and symptoms of the three male specific cancers – testicular, penile and prostate – so they can seek advice from a GP as early as possible.