Leading men’s cancer charity to become Bluebeards’ official charity partner for 2012
Leading British male grooming brand The Bluebeards Revenge is delighted to announce that men’s cancer charity Orchid has been chosen as its official charity partner for 2012.
This exciting partnership will not only look to raise money for the popular charity, but will also include a truly unique on-pack campaign to educate men on prostate, penile and testicular cancer.
The Bluebeards Revenge began its search for a 2012 charity partner early in the summer of this year and the firm’s PR and marketing manager, Nick Gibbens, said he was delighted to welcome Orchid on board.
”From the outset we wanted to find a charity that represented our core values of rugged manliness and Orchid is a perfect match,” he explained.
“We will be using the partnership and the strength of our brand to educate all of our customers on male-specific cancers and how to spot signs of early trouble.”
Rebecca Porta, Chief Executive of Orchid, said: “We are delighted to be working with The Bluebeards Revenge for 2012. This is a wonderful opportunity to encourage men across the UK to take a pro-active approach to their health and general well-being whilst raising funds and awareness of Orchid and male cancer.”
Formed in 1996 by former testicular cancer patient, Colin Osborne, Orchid is the only UK registered cancer charity to focus entirely on the male-specific cancers; prostate, penile and testicular.
They offer support and information to people affected by or interested in male cancer through a dedicated medical research programme, education and awareness campaigns and a range of support services.
The Bluebeards Revenge is a premium range of quality male grooming, shaving and men’s skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash.”
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For more information on The Bluebeards Revenge or for imagery, please contact Nick Gibbens on 01752 898191 or email firstname.lastname@example.org. For more information on Orchid please contact Haidee O’Donnell from Spink PR on 01444 811099 or email email@example.com
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge, which uses totally recyclable packaging, is suitable for vegetarians, and is Paraben Free.
The shaving products in the range contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.
As well as slowing down beard re-growth, Decelerine™ relieves and soothes the effects of shaving, helping to combat common shaving problems like razor burn, razor rash and bumps.
More information can be found at www.bluebeards-revenge.co.uk.
Orchid is the UK’s only registered charity focused exclusively on male-specific cancers. Formed in 1996 by a testicular cancer patient, Orchid exists to save men’s lives from testicular, prostate, and penile cancers through pioneering research, the provision of specialist information and support, campaigns and raising awareness.
About male cancer:
Prostate cancer is the most common male cancer and kills 1 man an hour in the UK equating to 10,000 men p.a. Affecting men mainly over the age of 65, in nearly ½ of cases the disease will have spread before diagnosis making it far harder to treat.
Testicular cancer is the most common cancer amongst young men aged 15-45 and affects 2,000 men p.a. If caught early enough it has a cure rate of over 95% and yet in over 1/3 cases the disease will have spread before diagnosis.
Penile cancer, though mercifully rarer – less than 400 cases p.a., also affects men mainly over the age of 60 although there are younger cases. Sadly 1 in 4 men with penile cancer will not survive.
More information can be found at www.orchid-cancer.org.uk