Winner to secure lucrative one-year modelling contract to become the face of a leading male grooming brand
Competition launched to encourage men to self-check for cancer during their daily grooming routine
Gerard Butler, Daniel Craig and David Beckham are considered by many as true British style icons, but their reign at the top of the Brit style league table could be about to come to a dramatic end after a leading shaving brand and a male cancer charity launched a competition to find Britain’s best groomed man.
Thousands applied for this coveted title but, after much deliberation, these handsome and masculine suitors were shortlisted to the final thirty candidates in Britain’s biggest ever manhunt.
Amongst this collection of ultra-cool dapper gents, their strides managing directors, a professional cage fighter, actors, restaurant owners, a professional rugby coach and even a scientist, showcasing the entire spectrum of manliness and style in Britain in 2013.
However, they can do no more to influence this, their biggest challenge, and now it’s the British public’s turn to have their say and choose their favourite man, with the winner of the online public vote securing a once in a lifetime, one-year modelling contract to become the face of premium male grooming brand, The Bluebeards Revenge.
The competition is being organised by men’s cancer charity, Orchid and The Bluebeards Revenge.
Nick Gibbens, spokesperson for The Bluebeards Revenge, said: “Our search is finally complete and it’s now over to you, the Great British public, to crown Britain’s best groomed man. But it’s not going to be an easy task, as each finalist has the sharp dress sense of Daniel Craig, the stylish locks of David Beckham, the masculine skin tone of Gerard Butler, the chiselled jawline of Jason Statham, and the overall manliness of Ray Winstone.
“But one lucky guy will be crowned the new face of our eye-catching brand. They will take part in a stylish photo shoot before going on to star in an online TV commercial and a print media marketing campaign.”
The best groomed man competition was launched after a recent survey commissioned by Orchid and The Bluebeards Revenge revealed that whilst men are spending more time in the bathroom and the ‘grooming gender gap’ is narrowing, they are still failing to self-check for cancer unlike their female counterparts who benefit from major health campaigns.
They are looking to use this national competition as way of not only promoting good shaving, but also to encourage men to self-check for cancer during their daily grooming routine.
Rebecca Porta, Chief Executive of Orchid, said: “Regular grooming not only makes you look and feel more confident, it gives you an opportunity to take an active interest in your physical wellbeing. The bathroom is the prime place for men to check for signs of male cancer.
“Our research shows that three quarters of UK men recognise that a lump in the testes could be a sign of testicular cancer – but 25% still never check their testes. Checking testes takes less than five minutes and is a vital first step in the battle against testicular cancer. If caught early enough there is a 98% chance of survival.”
You can vote for your favourite hunk online by visiting www.bluebeards-revenge.co.uk/bgvote/. The deadline for voting is Friday March 8th 2013.
For more information, please contact:
Lucy Noakes (Orchid): Tel 0203 465 5766: Email firstname.lastname@example.org
Nick Gibbens (The Bluebeards Revenge): Tel 01752 898191: Email email@example.com
Notes to Editors
Orchid is the UK’s only registered charity focused exclusively on male-specific cancers. Orchid exists to save men’s lives from testicular, prostate, and penile cancers through pioneering research, the provision of specialist information and support, campaigns and raising awareness. More information can be found at www.orchid-cancer.org.uk.
About The Bluebeards Revenge
The Bluebeards Revenge is a premium range of quality shaving and men’s skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash. More information can be found at www.bluebeards-revenge.co.uk
MEN – Think Inside The Box
The Bluebeards Revenge have joined forces with charity Orchid to launch an innovative on-pack campaign to educate men on the three uniquely male cancers – and it has the backing of 2003 Rugby World Cup winner Phil “The Raging Bull” Vickery.
The grooming brand’s eye-catching packaging features potentially lifesaving advice for men on the inside of all its cartons, encouraging men to be aware of the early signs and symptoms of the three male specific cancers – testicular, penile and prostate – so they can seek advice from a GP as early as possible.