What Does It Mean?


Everyone has their own code of ethics. A line they will not cross, and things they will not do. As a brand, we’re no different.

Below, we’ve outlined a number of the main ethics we consider when creating, promoting and selling our products. If one of our products is marked with any of these symbols, you can shop safe in the knowledge that they meet the descriptions below.

Got a question? Contact our team today.

Vegetarian-friendly cosmetic products may only feature the by-products of animals, not the animals themselves. These can include honey, beeswax, shellac and lanolin.

In order to claim vegan status, a product must be entirely free from animal involvement. This means that no animal product, by-product or derivative can be involved in the manufacture or development of the product. This includes animal testing.

No animal testing is conducted in the sourcing, testing and production of any of our products, or their ingredients, with this tag.

All packaging with this tag is responsibly sourced and can be recycled.

Products baring this symbol are completely free from plastic.

Sodium Lauryl Sulfate (known to most as SLS) is a commonly used chemical found in a vast array of supermarket and mainstream personal care products, such as toothpaste, shampoo, body wash and soap bars. It is a detergent-based chemical that works as a surfactant to trap oil-based dirt. It is also widely associated with skin irritation and responsible for some of the ‘foaming’ you see in the types of product mentioned above. It can cause particular discomfort for those that suffer with skin problems such as eczema and psoriasis.

Parabens are commonly used to stop fungus, bacteria and other microbes from growing in products. They are found in an estimated 90% of cosmetic products, including a variety of everyday items such as deodorant, face cream, shampoo, body wash and toothpaste.

Whilst there are naturally occurring parabens, those used commercially are synthetically made chemical compounds of para-hydroxybenzoic acid. Common types of these parabens include butyl, propyl, and ethyl. Less common types might be benzylparaben and isobutylparaben.

Parabens are virtually non-toxic and are currently considered safe in both the UK and overseas markets. An allergic reaction to these chemicals is very rare. Several studies have even made tenuous links to certain types of cancer (particularly breast cancer) but this is still inconclusive.

These products are formulated and manufactured right here in the UK.

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