Our Environmental Policy

Having worked our asses off to establish a global appeal, we are very aware of how our actions impact the world around us. And while we’re extremely proud of the ripples we’ve created, we also understand the responsibility that comes with them.

Our on-going mission is to ensure that we continue to reinforce the same high standards we’re known for, while managing the impact we have on the environment around us as we go about our business. For us, this is an ever-evolving journey that always aims to balance the social and environmental responsibilities that we treasure.

Should you have any questions or suggestions on how we might be able to improve our environmental stance, please contact us on


We’re always striving to improve the recyclability of all of our products and packaging, with a goal to drastically reduce the amount of virgin plastic and single-use packaging we use by the end of 2022.

Since our rebrand in 2019, we’ve made some big changes to our range, which we hope are for the better! Our old plastic tubs have now been replaced with 100% recyclable aluminium tins. When bottles are required for our products, we now use 100% post-consumer recycled plastic. These bottles can also be infinitely reused or refilled, so there’s no reason to chuck them away. To reduce the amount of single-use packaging our products create, we’ve also removed a number of them from their cardboard cartons. 

We’re also working hard to make sure the packaging you find inside your orders is eco-friendly by removing plastic void-fills whenever possible. Instead, we use recycled cardboard and paper to safety secure your products for shipping. If chips are used, they are made from cellulose, which is compostable.

We welcome any feedback or suggestions on how we can continue to improve the recyclability of our brand, so please get in touch today!

Vegetarian & Vegan

All of our products are 100% vegan and vegetarian friendly, demonstrating our efforts to remove the use of any animal-based materials.

Since 2022 all of our products are now fully aligned with the vegan philosophy, we have also committed the brand to ensuring that all future product development maintains this policy while ensuring product quality.

Absolutely No Animal Testing

We strongly oppose the practice of animal testing and ensure that none is conducted in the sourcing, testing and production of any of our products. Instead, our products are sampled and scrutinized by us and a selection of the UK’s finest barbers – only then can we guarantee their performance and safety for you.

Raw Materials

We take the utmost care when purchasing the raw materials that make your favourite products. That’s why we work tirelessly to secure these materials from ethically consistent and sustainable sources, allowing you to sit back, relax, and enjoy the end results!

We always put an emphasis on developing responsible partnerships with our suppliers and associates during this process, making sure they share the same common principles of fair and honest trading that we do.

Any undertakings to achieve these goals are conducted in compliance with relevant local environmental, social and ethical legislations. We take all the reasonable and practical steps possible and reserve the right to assess any of our suppliers to ensure that the required standards are being met.

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