The British Barbers’ Association and premium men’s grooming brand The Bluebeards Revenge have announced the much anticipated return of iconic wet shaving competition, Britain’s Best Shave.
Following the unprecedented success of this year’s event, 2016’s offering is set to be bigger and better than ever before, with spectators once again invited to watch the final round unfold at Barber UK, which takes place at the Birmingham NEC in May 2016.
Entries are now open for the competition, with regional heats kicking off early next year. All preliminary rounds will take place at branches of Sally’s Salon Services around the country, with ten highest scoring barbers from across England, Northern Ireland, Scotland and Wales going on to compete for the title at the live final.
The competition has proved to be a huge success since launching back in 2013, with over 200 barbers turning out to show off their razor-sharp skills in their local heats for the past two years running.
Current champion Luigi Caterino, of The Italian Job Barbershop in Galashiels, claimed the coveted title of Britain’s Best Wet Shaving Barber for 2014 after blowing away the judges with his impeccable skills, and it is expected that he will return to defend his title for 2016.
Mike Taylor, director of the British Barbers’ Association, said that the increasing number of barbers queuing up to showcase their skills was evidence of rising standards, as well as increased popularity of the profession.
“ Over the past two years, we’ve seen more and more young people choosing to enter the industry, which is a really positive thing. More competition makes it inevitable that barbers will strive to improve their skills to the highest standard they can, and we expect the 2016 competition to reflect that.”
Nick Gibbens, PR and Marketing Manager for The Bluebeards Revenge, added:
“We received a high number of entries for this year’s competition, and whittling it down to the final few turned out to be a tougher call than expected. We’re hoping that those who narrowly missed out on making the final will have gone away and really honed their skills, so combine those with our new entrants and it should make for a really unpredictable and exciting competition.”