How to apply cologne properly

Ever wondered why you never smell your best?

Lets face it men, a lot of us don’t know how to apply cologne correctly. You’ve probably stumbled across a teenager who trials an effeminate scent everywhere they go. While too much might not be as offensive as general body odour, it’s unpleasant and distracting. On the other hand you’ve probably met the man that’s never considered hygiene of much importance.

If you don’t know how to apply cologne right or your sense of smell doesn’t pick up when is too much, how do you start applying fragrances in the right amount? Read our Bluebeards Revenge guide on applying cologne correctly and follow the steps for ultimate masculinity.

Why wear cologne?

Let’s start with the reasons men wear eau de cologne. There are two main reasons: backup for deodorant and personal scent. When you get hot in certain places on your body, the odor protection deodorant provides starts to break down. That’s why you have cologne in reserve, to mask the natural body scents that women you meet are going to find offensive.

The Bluebeards Revenge Eau-De-Toilette
The Bluebeards Revenge Eau-De-Toilette

Also, you want a signature scent. When you walk into the room, you want women smelling how your cologne smells on your body and asking themselves, “What cologne is he wearing? Nice – is he a Bluebeard? I’ve heard whispers on the wind about these type of men”. Even better, you want her asking you that question. So wearing a mens fragrance is about wearing a scent that’s going to go well with your body chemistry, and wearing enough that it becomes your scent, while not fumigating the room around you. It’s the difference in wearing a smart tuxedo to a dinner, or wearing a loud purple tuxedo to the same dinner. Applying cologne properly is about having a sense of yourself.

Finally, you want to put on cologne so that it lasts all day, instead of an hour or two and then going away. That’s why guys tend to douse themselves in too much cologne, because they’ve had that experience where they didn’t apply enough and it ran out too soon. You want people to smell this nice, expensive fragrance you bought, and you want them to smell it all day long.

Easy Tiger

Regulate the number of spritzes when applying cologne. One or two is enough when applying to the body. Dip your finger into the cologne and apply to spots on your body that you want scent.

Don’t splash cologne like actors do in the commercials. That looks cool on tv, but is a chief way people overdo their cologne application. Those actors don’t apply cologne that way every day.

Where to apply cologne

You want to apply cologne where your body generates the most heat. When you do this, the cologne will “kick in” when you most need it throughout the day: when those body parts heat up and body odor would naturally escape.

The following regions are places to consider applying cologne, depending on your activity and your own personal needs. You know your body best, when it comes to sweating and trouble spots.


These spots tend to be wear blood flow is closest to the surface of the skin, or where your clothes fit tightest on your body. For non-strenuous activity, I would recommend applying cologne to your wrists and neck.

Remember, choose one or two of your problem spots to apply cologne. Do not apply cologne to all six areas I described above at once. If you do, you’ll end up dragging that cloud of cologne along with you.

If you’re really on the hunt for the opposite sex, why not apply behind the ear? That way when they lean in to speak or kiss you they get a general whiff of manliness. Only spray a little remember!

Don’t rub the cologne

A common mistake men make is to apply cologne and then rub the area where the cologne is applied. This is a mistake, because it alters the scent of your cologne. you may be negating a large part of the effect by rubbing the fragrance into your skin or off your problem parts. It’s very common. Instead press into the skin where you have applied the cologne.

Now you know how to apply cologne. Make it so men!

Smell like a ‘Real Man’

The Bluebeards Revenge has just launched a refreshing new fragrance aimed at the modern, masculine man.

This EDT opens with ozone notes accented by Sicilian bergamot and Ligurian basil. The heart features a rich blend of jasmine, black tea and watermint, while the rich base notes include Madagascar vanilla highlighted by sandalwood and patchouli along with oakmoss and musk.

Priced at £19.99, more information can be found here.


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