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Shaving brand reports sharp increase in ‘cut throat’ razor sales after 007 gets the shave of his life
The Bluebeards Revenge has attributed the latest James Bond movie for a tenfold increase in sales of its £9.99 cut throat razor.
During a scene in Skyfall, British actress Naomie Harris gives 007, played by Daniel Craig, a close shave using a cut throat razor, whispering in his ear “sometimes the old ways are the best” as she performs the shave.
And The Bluebeards Revenge says this intimate shaving scene is the reason for the dramatic sales surge over the last four weeks.
The film was released in the UK on October 26.
Nick Gibbens, The Bluebeards Revenge’s Brand Director, believes Bond’s legendary style and iconic status have inspired men to try out a new method of wet shaving.
“Bond fans have an emotional attachment to 007; they love his Aston Martin cars, Omega watches and dinner suits. So it comes as no surprise that they have jumped on his love for cut throat razors.”
The replaceable blade straight razor is a close relative of the cut throat razor with the difference being that the blades can be changed. They are also much cheaper than a traditional cut throat and, according to Mr Gibbens, this has been a key sales driver.
“Traditional cut throat razors range in price from £60 up to £300, but 007 fans that can’t splash out £300 on a razor are instead opting for The Bluebeards Revenge replaceable blade straight razor, which costs just £9.99.
“Another advantage of a replaceable blade straight razor is that the blades are replaceable. This means you don’t have to worry about stropping and sharpening which is another additional cost of shaving with a cut throat.”
The Bluebeards Revenge says it’s delighted to see an increasing number of men buying replaceable blade straight razor, but they are also keen to point out the increased complexity of a cut-throat shave.
“Shaving with a replaceable blade straight razor is certainly one of life’s pleasures as it will give you the closest possible shave. But it does take time to master the technique and you’ll certainly need a steady hand and plenty of practice,” said Mr Gibbens.
“We strongly advise that all men take the time to read up on the correct technique.”
For more information, please contact:
Nick Gibbens: Tel 01752 898191: Email email@example.com
Notes to Editors
About The Bluebeards Revenge
The Bluebeards Revenge is a premium range of quality shaving and men’s skincare products designed to combat tough stubble and tackle shaving problems like razor burn and rash.