Newbury barber Matt Cooke admits that making it to the final of Britain’s Best Shave is no mean feat.
In fact, he says, he practices his skills on a daily basis in order to hone his already-impressive technique.
Matt, of Legends barbershop on Bartholomew Street, beat off razor-sharp competition in the regional final of the hunt for Britain’s Best Wet Shaving Barber, and is now gearing up for the final of the event, which takes place at the end of the month.
“You’ve really got to stay on top of your game if you want to be the best”, says Matt.
“I practice at home every day, using my friends as models. They’re happy to help.”
And it seems that Matt’s efforts have well and truly paid off, as he will now go on to represent the South East in the special “speed-shaving” tournament, to be held at the prestigious Celtic Manor hotel, near Newport, Wales, on May 25.
The finalists will meet inside a boxing ring for the challenge, with eight talented barbers vying for the Best Shave crown. The winner will also walk away with a staggering £3k of Bluebeards Revenge grooming products, as well as appearing in a shaving commercial for the brand.
“I’m really pleased to have come as far as I have, and I’m looking forward to showing the judges what I’m made of at the final event”, says Matt.
I’ve put a lot of hard work into competing, and I’m hoping it’s all now going to pay off.”