Nine talented barbers are celebrating this morning after being named as regional winners of Britain’s Best Shave 2018.
The top seven scoring regional winners along with Elvis Gjokaj (last year’s champion) will now come face to face in a nail-biting shave-off at the national final inside the iconic boxing ring at this year’s Barber UK.
Finalists will battle it out to impress judges on a range of criteria – including preparation, razor technique and post-shave routine, making a final bid for the crown – and the prestigious overall title of Britain’s Best Wet Shaving Barber for 2018.
The final of the competition, organised by the esteemed British Barbers’ Association and premium men’s grooming brand The Bluebeards Revenge, will take place at the popular Barber UK trade show at the Birmingham NEC on Sunday May 20th.
Scores of spectators are expected to turn out for the final, which is widely considered to be the world’s leading barber competition.
This year’s Britain’s Best Shave winner will walk away with £500 worth of The Bluebeards Revenge grooming products and merchandise, and a chance to work with the brand – as well as the much-coveted title of Britain’s Best Wet Shaving Barber.
Nick Gibbens, spokesperson for The Bluebeards Revenge, said: “Each year we’re blown away by the level of talent out there, and this year we’ve had a record number of entries. What this shows is that competitions like this, along with the good work of the British Barbers Association, help to drive up standards in the barbering industry – that’s the overall objective.”
Trevor Studd, director of the British Barbers’ Association, suggested that the ever-flourishing trend for men’s grooming was showing no signs of slowing down.
He said: “Men are looking after themselves a lot more and have finally realised that the barber or a dedicated male grooming operation is the best place to go to get a decent haircut. There is also rising demand for hot towel shaves and beard trims, and barbers have fully tapped into offering these types of services.”
The Bluebeards Revenge and the British Barbers’ Association would like to thank the expert judges Gary Machin, Erik Lander, Gareth Clark, Luigi Caterino, Robert Rix and Mike Taylor, as well as Salon Services, Chris and Sons, Alan Howard, East Durham College, Bojangles British Barber Club, Mike Taylor Education and The Ross Carter Barber Shop for hosting the regional heats.
The draw for the national final will take place in London on April 11th and will be broadcast live over Facebook via the British Barbers’ Association.
The regional winners of Britain’s Best Shave 2018 are:
East of England
Yorkshire and The Humber
London and the South East
The seven highest scoring regional winners are the following (in no particular order). They will be invited to attend the national final along with last year’s winner Elvis Gjokaj.
All imagery used in this article credit: Gareth Clark