Bedford Blues flanker Sacha Harding has been crowned Britain’s manliest man after narrowly beating rival Chris Brain in the public vote.

The rugby star polled more than 140,000 votes to win the nationwide competition and a one-year modelling contract to become the new face of The Bluebeards Revenge.

In August, the shaving brand carried out a survey to find what famous people’s features were judged most manly before launching an appeal with the Daily Express to find men who matched the criteria.

The composite masculine man was a combination of George Clooney’s hair, Scottish actor Gerard Butler’s eyes, Hollywood star Brad Pitt’s nose, British actor Jason Statham’s mouth and James Bond-actor Daniel Craig’s body. We dubbed this man ‘Bradiel Buthney’.

Hundreds applied but, after much deliberation, eight ruggedly handsome suitors were shortlisted in Britain’s biggest masculinity manhunt. And it was Sacha who came out on top of this masculine pile.

Paul Hunter, Elliot Stevens, Ken Townsend, Oliver Gwyn-Jones, Simon Thorne and Craig Stevenson were the other six finalists.

Tom Truman, spokesperson for The Bluebeards Revenge, said: “The Bluebeards Revenge is the most masculine shaving cream on the market for men with heavy stubble, and so we set out to find the British man out there who was separated at birth with the world’s most manly fantasy man, ‘Bradiel Buthney’.

“These eight rugged chaps were all worthy winners, but it was Sacha who secured the most public votes.

The 8 regional finalists

The 8 regional finalists

“We would like to thank all eight guys for their enthusiasm, hard work, commitment and manliness. They have all been a pleasure to work with and will always be considered part of the Bluebeards family”

Sacha took his campaign to become Britain’s manliest man to BBC TV, BBC Radio, the Rugby Times and the Bedfordshire on Sunday newspaper as he looked to secure those all important votes.

The 27-year-old will now take part in photoshoots and TV ads; he will also shave in a host of extreme masculine locations, including a lion’s den and while skydiving.