Nearly half of men (45%) said their biggest grooming concern is knowing how to shave properly, closely followed by knowing how to style their hair, according to new research conducted by QVC.
The survey also found that men spend an average of 18 minutes a day on personal grooming. This equates to just under 3 days a year and a massive 5,105 hours over a lifetime.
More than half (54%) of British men admitted that their partners were the main reason they made an effort with their appearance, because they felt pressure to keep up with them in the grooming stakes.
However, only 28% said they compete with male friends about who takes better care of their appearance.
Some 38% said they are unsure how to take care of their appearance properly and 56% said they would be too embarrassed to ask an expert for tips.
Welsh men were most conscious of looking good for their ladies with 71% saying they make an effort for their other halves. Men from the West Midlands spend the least time on their appearance – less than ten minutes a day on average.
Men from the East Midlands are most self-conscious when it comes to grooming with 67% saying they would be too embarrassed to ask for grooming tips.
David Beckham was voted as the person most men aspire to look like with 23% of the vote. He was followed by actors Daniel Craig and Colin Firth, who received 12% each. Hugh Grant, Jude Law and Will Young also made the top ten.
The Bluebeards Revenge was not surprised by these findings and has vowed to make the man more knowledgeable, we believe a shave should be a treat and not a chore and endeavours to rectify this misdemeanour.
Giving yourself a perfect wet shave may sound like an easy thing to do, but many men find it difficult, despite all the high-tech razors and shaving creams available to them. Many men end up with nicks, cuts, and razor burn.
We like to boil down the best way to get the perfect shave to three ideal steps: Prepare. Shave. Protect.
Prepare: take a shower, then wash with a mild face wash or scrub; preferably one for men or for your skin type.
Shave: lather up using a good quality shaving cream such as The Bluebeards Revenge, or another fine shaving cream preferably with a brush. A good quality razor with good sharp blade, whether a safety razor or cartridge razor, is ideal to shave with. Shave first in the direction of hair growth, then across, then against.
Protect: rinse all the remaining cream off the face, then rinse with cold water, closing the pores. Then apply a good quality post-shave balm, skin food, or toner to refresh and hydrate the skin. Next apply a thin coat of talcum powder to the shirt line area.
Following these steps should help you have a comfortable shave that will keep you looking smooth.