In case the skull and crossbones hadn’t given it away, we’re massive rum fans! This sweet Caribbean nectar has flowed through our veins since the very beginning, bringing merriment and cheer to everything we do. In fact, there’s a high chance we wouldn’t exist without rum. After all, it was a bottle of this jolly spirit that helped the Bluebeard-in-Chief to envision our brand in the first place!
With such a deep-rooted appreciation for this tasty tipple, it was only a matter of time before we teamed up with a rum brand to create a cracking campaign for all to enjoy! And that’s where the Devon Rum Company comes into play…
Based just a stone’s throw away from our home port of Plymouth, Devon Rum Co are the masters of small-batch craft rum. They make their Premium Spiced Rum in an English Style, with a blend of Caribbean rums from Jamaica and Guyana. Their unique blend is mixed to distillery strength with soft spring water, before it’s infused with their own tried-and-tested recipe of natural aromatic spices, pepper and citrus zest.
The result is a tremendously tasty spiced rum that can be enjoyed neat, over ice, or as part of a wicked cocktail. This smooth spirit is also the reason why we’re super excited to announce Devon Rum Co as our latest brand partnership!
Keep reading to find out how we’re teaming up with these connoisseurs of craft rum to make your July just that little bit brighter…
WIN 2 bottles of rum and a big bundle of men’s grooming products!
To kick things off, we’ve joined forces to create a social media giveaway that’s sure to whet the appetite of any stylish rum fan. From today, we’re giving you the chance to WIN a rum-fuelled bundle worth more than £350!
This hearty bundle includes two bottles of Premium Spiced Rum from Devon Rum Co, as well as a head-to-toe collection of our award-winning shave, beard, hair and body products.
To enter, simply head over to our Instagram channel today and follow the instructions on our competition post. Entries close at midnight on Friday 17 July 2020, so you’d better be quick!
Style, spice & everything nice: How to make our Dirty Blue Mojito
In our experience, rum is great no matter what you do with it! But to commemorate our partnership properly, we’ve designed our very own rum cocktail – the Dirty Blue Mojito!
Our Dirty Blue Mojito is the living embodiment of cool. We worked with some of the world’s best mixologists – Brad and Alex from our Marketing Team – to develop a cocktail that emphasises the smoothness of spiced rum, while emitting a colourful blue hue! This punchy cocktail is perfect all year round and offers an awesome alternative to a normal mojito.
To create this tasty drink, watch our video and follow these easy steps:
• Squeeze half of a citrusy lime into a cocktail shaker. Add a handful of fresh mint leaves and muddle it all together.
• Chuck in a good handful of crushed ice and a glug of blueberry simple syrup!
• To make the syrup, add two cups of blueberries, two cups of water and one cup of sugar to a saucepan. Bring it to the boil and simmer for 15-20 minutes. Strain your syrup before use to remove any pulp.
• Pour in 50ml (roughly) of Devon Rum Co Spiced Rum.
• Pop the lid on your cocktail shaker and give it a good shake!
• Half-fill your favourite highball glass with your cocktail mix and top it up with soda water.
• Add a wedge of lime, stir, and enjoy responsibly!