Posted by Nick Gibbens on January 10, 2012 Manly things, Media & Press Coverage No Comments

Leading men’s grooming brand sends shaving kits to help US bomb disposal heroes in Iraq

Iconic British shaving brand The Bluebeards Revenge was recently called into action in the heat and dust of Iraq as it answered a call to duty from our American cousins.

Dubbed the “The Ultimate Shaving Experience For Real Men”, The Bluebeards Revenge was promptly dispatched to the most hostile of environments after a request from the bravest of the brave – USA’s 501st Ordnance Battalion Explosive Ordnance Disposal (EOD) squad, part of the elite bomb disposal Task Force Troy, based in the southern Iraq city of Basrah.

Complaining bitterly at the effect the Middle Eastern heat and dust had on their daily shaving ritual, Captain Mark Stetzko, Operations Officer for the unit, made the plea to the toughest shaving brand in the world.

He said: “I’m currently serving a long, hot, and dusty deployment to Iraq. The heat, dust, and pollution here dries our faces out and causes them to break out. One of the things that we have taken for granted whilst being here is some really good shaving cream that would really help reduce the harshness of the environment on our faces. I’m wondering if your company would be willing to donate some of your shaving range to us here in Iraq.”

Ever keen to rise to the most severe of challenges, kits of The Bluebeards Revenge were deployed ready to test itself in the hands of real life “Real Men”. Needless to say the men of the 501st OD BN (EOD) squad were not left disappointed, with many reporting that they were the finest shaving products they had ever used.

“The Bluebeards Revenge shaving cream is excellent! Its the best shaving cream I have ever used,” said one of the American bomb disposal experts. “Bombs, bullets, heat and dust didn’t stand a chance when I used The Bluebeard’s Revenge™,” explained another happy shaver. “The best part of my morning was shaving with The Bluebeard’s Revenge™,” added another bomb hero.

The Bluebeards Revenge founder and former Royal Marine Commando, David Hildrew, was delighted to have helped. He said: “The work of these Explosive Ordnance Device Clearance teams is fraught with danger and we are at The Bluebeards Revenge are only too pleased to be able to support them in anyway we can. We take great pride in our ‘manly’ brand and it is nice to hear that it performs so well in the harshest of conditions.”

The 501st OD BN (EOD) squad have been carrying out vital work in the battle against insurgents in Basrah, including dealing with potentially deadly roadside bomb attacks.

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For more information on The Bluebeards Revenge or for imagery, please contact Justin Bullock on 01752 898191 or justin@bluebeards-revenge.co.uk.

Notes to Editors

About The Bluebeards Revenge

The Bluebeards Revenge, which uses totally recyclable packaging, is suitable for vegetarians, and is paraben free.

The shaving products contain Decelerine™, a unique ingredient that targets hair follicle cells and weakens new hair formation. It has proved to be effective in inhibiting hair growth, decreasing length and density of unwanted hair and also providing a soothing, moisturising and anti-inflammatory effect on the skin.

As well as slowing down beard re-growth, Decelerine™ relieves and soothes the effects of shaving, helping to combat common shaving problems like razor burn, razor rash and bumps.

All Bluebeards packaging boasts essential, potentially lifesaving advice on male cancers brought to you in conjunction with our charity partner for 2012 – Orchid.

The Bluebeards Revenge is available to buy from Bentalls Department Store in Kingston, Menkind stores nationwide, Jacks of London, The Garden Pharmacy in Covent Garden and online from the likes of Amazon.co.uk, Lookmantastic, Cheap Smells and The Shaving Shack.

More information about the brand can be found at www.bluebeards-revenge.co.uk

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