A quick guide to pomade

Hair pomade, explained

Not everyone is clued up in all aspects of male grooming, and there is always something new to learn or a product you haven’t tried. So with the recent launch of The Bluebeards Revenge Pomade, if you don’t know what this type of styling product is, then this is your chance to find out.

The Bluebeards Revenge Pomade (100ml)
The Bluebeards Revenge Pomade (100ml)

Wikipedia describes Pomade as “A greasy & waxy substance that is used to style hair”. Although this is relatively true, it is a sweeping generalisation. Simply put, in this modern age there are two types of pomade, which can be broken up into water-based and wax/petroleum-based.

The wax-based products are the traditional types of Pomade. These bad boys were originally made with actual grease and fatty ingredients. Nowadays, you might find these products being made with beeswax or some other wax based ingredient.

Water-based pomades are, guess what? That’s right, surprisingly enough they are mainly made up of water. These products are also water-soluble, so are much easier to wash out than a wax-based pomade.

Whether you’re using a wax or water-based pomade, either will provide a high-shine, wet-look effect with long-lasting, flexible hold. Pomade is great for taming frizz too, and is more moisturising than a gel, which can actually be quite dehydrating for the hair, drying to a hard, stiff finish.

Having trouble visualising what kind of looks you can create with The Bluebeards Revenge water based Pomade? Think sharp, structured styles and the high-shine, slicked back looks reminiscent of the 50s and 60s. The Pompadour, pictured above, is a good example.

For more information about our new styling pomade, click here.


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